Brand Identity System
Independent Creative Studio — Est. 2026
Morton Grove Studio mark

Morton Grove
Studio

Websites, storefronts, and games for brands with something to say. Starting from $750.

Est. 2026 Remote · Worldwide Scroll ↓
01
The Mark

A monogram in motion. Three tapered strokes accelerate to a point and resolve into an M. The whole studio argument in one figure.

Mark on construction grid
Construction · 26px field
Clear space
Clear space ≥ ½ mark height
Reversed Reversed
Monochrome Mono · Ink
Min. digital  24px Min. print  8mm Do not  rotate · recolor · outline · distort
02
Color

One color carries the whole system: electric ultramarine against warm paper and near-black ink. Nothing else gets in.

Primary
Electric Blue
Ultramarine 22
≈ Pantone
2736 C
Hex
#161EC9
RGB
22 · 30 · 201
OKLCH
39% .258 270
CMYK
89 · 85 · 0 · 21
Paper
Background
#F3F2ED
Ink
Type
#15151B
Mist
Hairlines · rules
#C8C7C0
03
Typography

Helvetica Neue across the entire system. The type does the structural work, and hierarchy comes from scale and weight alone. Nothing is decorative.

Aa
Helvetica Neue
Neue Grotesque · Roman / Medium / Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789
Structure is a kind of generosity.
Structure is a kind of generosity.
Structure is a kind of generosity.
Display / 700Aa Bb Cc
Headline / 600The quick studio
Body / 400 · 18The same system carries from poster to favicon.
Label / monoIdentity System
04
Grid &
Structure

Everything sits on a twelve-column field. The connecting web of nodes and threads is the studio's signature graphic, built from the same logic as the mark.

12 columns
The field
holds
everything.
Layout grid · 12 col / gutter 20
Structural field · generative web
05
In Use

The system in application: the same three elements, recombined. Mark, ultramarine, and grid carry across every surface.

PosterA2
Structure
Instinct
Card85×55
Morton Grove Studio
[email protected]
@mortongrovestudio
WorkStudioContact
Digital · Header
Make them
stop scrolling.